Poppy–PR has been appointed to carry out PR for Palace Chemicals Limited- A signing, which will see the agency working in the North West for the very first time.
The appointment will see the Derbyshire based PR agency devising a PR and social media strategy, for the company based in Liverpool.
Palace Chemicals was founded in 1978 and has seen continuous growth throughout almost 40 years. This has been backed by significant investment in technology and innovation. This has enabled the development of one of the most extensive range of Tile Adhesives, Building Chemicals, and DIY products from any single manufacturer in the UK.
The appointment of Poppy–PR culminated in a three-way pitch at the firm’s head offices in Speke, and will now see the company driving its social media and PR presence, for brands under the Palace and Laticrete branding.
It is also expected that the Ilkeston-based agency will be carrying out social media tutorials with the sales team, in the not too distant future.
Managing Director at Poppy–PR, Tina Clough, said: “Securing the contract to carry out PR and social media for Palace Chemicals Limited is testament to how far the team has come over the last 12 months. Our reputation locally is going from strength-to-strength and we are now becoming synonymous with providing PR services to the building, property and construction sector.
“Signing Palace Chemicals Limited has a huge personal significance for me, as my grandfather actually designed the company logo many years ago! It is amazing that fast forward 40 years, and Poppy–PR is now handling the businesses PR requirements”.
“Our team is now in the process of compiling a full strategy for the firm, which will begin with immediate effect.”
Managing Director, and one of the founders of Palace Chemicals, Charlie Clapham, said: “We are delighted to have appointed Poppy–PR to develop our PR and Social Media strategy going forward. The Palace brand has been in existence for almost 40 years. “
“Poppy–PR will also develop a strategy for the Laticrete brand for which Palace is a strategic manufacturing partner for this brand via Laticrete US. As Tina refers our Company logo was in fact designed by her grandfather so it is exciting to have Tina involved with Palace as we continue to grow the awareness of Palace into our 40th year”
For more information on the services offered by Poppy–PR, please visit www.poppy–pr.co.uk