Cloughie’s Conundrum: Don’t Be Left Up The Creek With No Paddle In A Crisis
Poppy-PR has been flexing it’s crisis communications muscles of late, and adding a new string to its proverbial bow of services. Now a little unknown fact- All of our team have been trained with the National Council for the Training of Journalists (NCTJ) and as part of that training, we all hold media law qualifications- […]
Cloughie’s Conundrum- How Does PR Measure Up?
In the last six years of running Derby based Poppy-PR, one of the most common questions we get asked as public relations professionals is undoubtedly- Does PR work and how can it be measured? Sure, the benefits of PR can be less tangible than its other marketing counterparts, making them difficult to track, but despite […]