We Have The ‘Skills’ To Take Holiday Firm Forward
Derbyshire based PR and Communications agency, Poppy PR has proved it has the skills required to secure a contract with Skills Holidays, the iconic coach travel company. The Ilkeston based agency will be providing PR support to the firm based in Bulwell, to drive the company’s three main brands- Laver, Coach Style and Skills Holidays. […]
Cloughie’s Conundrum- How Does PR Measure Up?
In the last six years of running Derby based Poppy-PR, one of the most common questions we get asked as public relations professionals is undoubtedly- Does PR work and how can it be measured? Sure, the benefits of PR can be less tangible than its other marketing counterparts, making them difficult to track, but despite […]
Cloughie’s Conundrum: PR vs. Advertising
As brand awareness becomes increasingly important for business growth and development, Tina Clough, managing director at Derby based Poppy-PR offers her take on why businesses should seek to employ a PR professional, before engaging in a targeted advertising strategy. Historically, PR has been akin to a cartel style system, with many businesses assuming that advertising […]