Sarah’s best bits of 2016
Sarah may have only been with us for a few months but here she talks about her highlights since joining the Poppy PR team… Before taking on the role of account manager at Poppy PR I had been working as a local newspaper journalist for around ten years, the majority of that time was with […]
Cloughie’s Conundrum: Don’t Be Left Up The Creek With No Paddle In A Crisis
Poppy-PR has been flexing it’s crisis communications muscles of late, and adding a new string to its proverbial bow of services. Now a little unknown fact- All of our team have been trained with the National Council for the Training of Journalists (NCTJ) and as part of that training, we all hold media law qualifications- […]
Cloughie’s Conundrum- How Does PR Measure Up?
In the last six years of running Derby based Poppy-PR, one of the most common questions we get asked as public relations professionals is undoubtedly- Does PR work and how can it be measured? Sure, the benefits of PR can be less tangible than its other marketing counterparts, making them difficult to track, but despite […]
Cloughie’s Conundrum: PR vs. Advertising
As brand awareness becomes increasingly important for business growth and development, Tina Clough, managing director at Derby based Poppy-PR offers her take on why businesses should seek to employ a PR professional, before engaging in a targeted advertising strategy. Historically, PR has been akin to a cartel style system, with many businesses assuming that advertising […]