Bake offs, fashion designers and creating campaigns

Bradd Farnsworth on his week spent with the Poppy team

I have recently been studying for my masters degree in journalism at Nottingham Trent University and whilst the course proved valuable I wanted to enhance my skills in a practical workplace environment and so I contacted Tina at Poppy PR in Ilkeston to enquire about work experience.

Right from the beginning Tina was very accommodating and helpful and understood what I wished to achieve during my time at Poppy PR.

Having gained experience in a newsroom environment I was interested in learning how the world of PR works. At the beginning of the week I was asked by Sarah Bould, one of the team’s PR managers, if I would like to help with formulating a new campaign for a local business. It was great to be included right from the beginning, especially because previous work experiences have proven to be nothing more than being an office slave – however Tina and the team made sure I was involved in all aspects of the office – hilarious banter included!

One of the most exciting and interesting aspects in the world of PR is getting out, meeting clients and participating in events and networking with people. During my week I was invited to join Sarah Dixon, PR manager, on a trip to see a local client which gave me great insight into how effective Poppy PR’s approach is – they treat all their clients like friends and this is reflected within the office environment which put me at great ease.

Tina was also on hand at all times to answer any questions I had and share her tips and knowledge with me and I never once felt like a burden – a familiar feeling that I am sure every intern has had at some point.

With Sarah Bould’s experience as a senior journalist, Tina’s wealth of knowledge in PR and Sarah Dixon’s experience in luxury blogging and business development, I felt confident that my skills could be improved with their help and guidance – Ilkeston’s very own Charlie’s Angels of PR!

Working on accounts for B2B and B2C clients in a range of  sectors has also given me a fantastic, wide-ranging experience and having that guidance every step of the way has improved my skills in adapting different styles and methods to suit a client.

Learning how to write press coverage, improving my networking skills and learning the power of social media coverage from the team has greatly increased my self -confidence in my ability to forge a career in PR.

Graduating university is both daunting and exciting – you’re free to pursue your career but many graduates find that employers value practical work experience. It can greatly improve your chances of finding employment. After an invaluable week at Poppy PR I feel confident in taking the next steps in my career.