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What is PR?

As brand awareness becomes increasingly important for business growth and development, businesses should seek to employ a PR professional, before engaging in a targeted advertising strategy- But what exactly is PR?

PR is the process of communicating with the public, promoting your business, and building a positive reputation and public image.

The way a business is represented in the media has a huge impact on how people perceive it. By sending out news stories, email newsletters, creating tailored blogs, holding events or attending exhibitions, this can dramatically increase business exposure, and create a positive reputation for your organisation.

Historically, PR has been akin to a cartel style system, with many businesses assuming that advertising is the only marketing tool within their reach due to status and budget restrictions

In recent years, the more progressive PR agencies have begun offering PR packages, which aim to open up the PR pool to those previously excluded.  Sure, many agencies will still adopt a survival of the richest approach to client retention, charging fees that only the larger business enterprise can even consider, but the new generation of PR firm is giving the SME a plethora of options within the PR sphere

Our Derby PR teams are often asked the same questions from those seeking to use a PR for the very first time.  These questions include: ‘Why should I use PR?  and  ‘How much coverage can I expect from the average PR campaign?’.

Akin to advertising, PR can help to generate sales. The main difference is the fact that PR focuses on creating positive publicity, whilst working towards generating a good reputation about a business, organisation or individual. Many of our clients will still advertise with the local, national and trade media, but will run a PR campaign alongside this initiative in order to get the best of both worlds!

Customers or future clients are more likely to pay for services or products from a business that it has a high opinion of.  Good PR helps a business to say more, whilst paying less. In one of our typical PR packages, clients can expect to receive between 6-10 pieces of coverage, per story written.  With our average PR packages priced between £950-£1500, the cost savings can easily be seen.

So why not give our Derby based PR team a call today and book in for an informal chat over a coffee about how PR can help you?!



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